February 2nd - February 7th, 2024 Guangdong, China
The Journey of
Cultivating Business Elites
Local Gold/Silver/Bronze Team is qualified for Global National Final Round
About A* Business Simulation
| Founded in 2011 with over 60,000 student participants
Asia's largest business simulation for middle and high school students
The A*Seeder Business Simulation challenge was founded in 2011 with a history of 12 years. Over 60,000 students from high schools and international schools around China participate in this challenge. Within the ASDAN Business Simulation, students complete different activities including roadshow presentations, a trading challenge, and business operations delivered by a smart IT system simulating an online virtual marketplace. These activities provide students with a real experience of entrepreneurship as they manage different aspects of their business from product design and marketing to company operations and project management.
Students can participate unlimited times during the semester.
The simulated business operations provides students with the opportunity to experiment with business strategies to grow their profit in a virtual marketplace.
Each company begins with the same initial cash to create a similar product and makes key decisions in areas such as employee hiring, pricing, production volume, inventory management, marketing, etc. Companies create their own set of strategies and aim to achieve the highest revenue within the simulated online marketplace.
Businesses need to learn to cope with multiple crises or challenges as they manage their business. During this Business Battle challenge, companies will need to respond to questions posed by their business competitors as they showcase and promote their business ideas. Within the business battle, companies need to remain poised and confident in giving their responses. Judges and teachers will select the final winning team based on the overall quality of the presentation given and the response given during the business battle.
Stock Exchange Challenge
One of the key financial strategies of companies is to grow their capital by engaging in the stock exchange market. Through the experience of a stock exchange, students will learn how to build critical decision-making skills under limited time conditions.
The ASDAN Stock Exchange Challenge is based on a simulation of the New York Stock Exchange market in the United States. Each company will receive a starting capital of $100,000 and need to trade different stocks on the market based on given market information. Every 60 seconds on the online stock exchange system simulates one day in the stock market.
In this section, students are asked to showcase innovative business solutions to investors. We hope that students not only learn about business knowledge, but also focus on connecting their business with corporate responsibility for sustainable development. Students develop their public speaking, critical thinking, and problem-solving skills as they are asked to apply their business acumen and to present practical and meaningful ways to contribute to sustainable development.
Business leaders not only need to manage risk but should also learn to strategise and utilize their resources wisely. The auction challenge is where students will get to put this into practice.
During the auction, each company secures different resources and needs to engage in trading and negotiation with other companies to obtain the the most assest.
Strategic Excellence Award
Operational Excellence Award
Top Trading Teams
Roadshow awards are given based on specific roadshow tasks
Brand Award· Trademark Master Award
Inspirational Designer Award· Innovation Architect Award
Team Impact Award ·Talent Hunter Award
Uniqueness Developer Award· Cutting Edge Creator Award
Customer Hero Award· Best Marketing Idea Award
Capital Achievement Award· Outstanding Engagement Award
Best Virtual Display Award· Best Entrepreneur Award
*UK Enterprise Award
Outstanding participants will stand a chance to receive the ASDAN UK Enterprise award. This certificate is issued by ASDAN UK headquarters and recognizes students' abilities in the business subject and outstanding performance in business-related extracurricular activities. The certificate is also a unique advantage for students who plan to apply to European, American, and British universities.
Each student participating in the A*Seeder Business Simulation will receive ASDAN Seed Points based on the programs they participated. ASDAN credits are awarded based on comprehensive quality evaluation methods and principles from the UK, the United States, and the Chinese Ministry of Education. A higher credit score reflects a stronger holistic performance and learning ability of the student.
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